Comments on: The 2% rule

By: Please Let Me Tip WorPress Plugin Developers

Please Let Me Tip WorPress Plugin Developers — Mon, 19 Apr 2010 10:05:42 +0000

[...] was a good chance that others did too. Assuming there are 10 million WordPress.org blogs, and that only 2% of them made a similar donation, that would amount to $2,000,000 of donations distributed among [...]

By: Leslie

Leslie — Fri, 19 Feb 2010 01:31:02 +0000

And as longas I am not being spamy it always works out about 2% click on ads. So where can we go on this one?

By: Jim McNees

Jim McNees — Sun, 14 Feb 2010 02:27:11 +0000

As contacts multiply and grow exponentially, will the 80/20 rule expire and now new on-line business will expect business from 2% of their on-line business contacts? 98/2 now?

By: Brad

Brad — Thu, 11 Feb 2010 21:39:00 +0000

You’re getting 2%? Tell me your secret.

By: Conversion Rates and Funnels « Changing Way

Conversion Rates and Funnels « Changing Way — Sun, 07 Feb 2010 18:40:22 +0000

[...] Toni Schneider notes that this rate is about 2% for WordPress.com, for Box.net, for Evernote, and for many other freemium services. He wonders if there is some kind of “2% rule” at work. [...]

By: Steve Krause

Steve Krause — Sun, 07 Feb 2010 16:34:06 +0000

Sorry about the name spelling above, Toni!

By: Steve Krause

Steve Krause — Sun, 07 Feb 2010 16:32:12 +0000

Hi Tony — For decades, 2% has been the rule of thumb for expected response rates to direct-mail campaigns. More randomly (or maybe not), when the Washington Post had the concert violinist Joshua Bell play as an anonymous street musician in a commuter plaza, the donations he received amounted to a 2.5% response rate from those who passed by: http://www.stevekrause.org/steve_krause_blog/2007/04/stubborn_respon.html

By: Mark Jaquith

Mark Jaquith — Sun, 07 Feb 2010 12:36:26 +0000

It will be interesting how this changes as the Internet continues to expand its audience. What happens to that number as Internet users become, on the average, less technical?

By: Donncha

Donncha — Sun, 07 Feb 2010 08:55:14 +0000

I think the same is true of anything. Those willing to help out with plugin development, or donate, or help at a club will be a tiny minority of the total users. Is it human nature? Are we all selfish at heart?