About Me

Hi: I’m Toni Schneider. I live in San Francisco with my wife Diane, kids Sophie, Ben, and Owen, and dogs Pepper and Rufus.

Work: I’m a Partner at True Ventures, a seed stage VC firm that has invested in over 130 startups including Fitbit, Makerbot, Bandcamp, 3D Robotics, and Blue Bottle Coffee. Previously, I was CEO of Automattic for eight years. We created WordPress.com, a top 10 destination on the web where close to a billion people a month read and write blog posts about every conceivable topic. Prior to Automattic, I was an executive at Yahoo! and before that CEO of an award winning startup called Oddpost that was acquired by Yahoo!. I studied Computer Science at Stanford and started my career as a software engineer at Crystal River Engineering designing digital signal processing systems for NASA Virtual Reality simulators.

Please see my resume for details.

Recent photos from my phone:

Growing up: I was born Dec 19, 1969. I grew up in Meilen and Staefa on beautiful lake Zurich in Switzerland. I had a great extended family of cousins, aunts, and uncles, skied, played tennis, discovered computers and programming as a teen, worked as a radio DJ (Radio Zuerisee), and served in the Swiss military until deciding to move to California for college. I follow Swiss news on Tagi, Blick.

School: I studied computer science at Santa Barbara City College and Stanford University. I went to high school in Zurich, Switzerland.

Cars: I’m a car nut. I currently drive a biodiesel Toyota Landcruiser, a Caterham Super Seven, a Fiat 500, and a VW Eurovan (with camper top). I’ve owned too many cars to list, but they include a Lancia Fulvia HF, a Ferrari 308 GTB, a Maserati Quattroporte, two Triumph TR3s, two Volvo 544s, a BMW M3, a Ford Falcon, an Oldsmobile Cutlass Supreme, and a beloved Gurgel. My dream garage is hard for me to decide on, but would include a Ferrari 288 GTO, probably a Lamborghini Countach (early model) or a Lancia Stratos, a nice vintage Land Rover or Jeep, and probably an old 911 or a BMW 3.0 CS, oh and possibly an early 60s Aston Martin, and a 1st generation Golf GTI (Euro spec), and… you see the problem. I follow Bring A Trailer, Petrolicious, Motoring Con Brio.

Sports: I played varsity tennis for Santa Barbara City College and currently enjoy coaching San Francisco Little League baseball. I follow tennis, Giants baseball, and the occasional Formula 1 race. I used to watch a lot of ski races. I follow the Giants on Bleacher Report.

Travel: I’ve been to all continents, over 40 US states and a lot of countries – much of Europe, Taiwan, Egypt, Morocco, Mexico, Canada, Brazil, Argentina, Chile, Sri Lanka, Maldives, Virgin Islands, Australia, and recently got back from Antarctica.

Family tree: Father: Rolf Walter Schneider (1938-1998), Mother: Doris Marie Schneider Hotz (1941-1990), Sister: Isabel McCue (1966), more to come.

Giving back: In addition to helping create and support the WordPress Foundation through my job, my wife and I have been on the boards of and supported various causes including Human Rights Watch, Youth Art Exchange, the San Francisco Public Library, Level Playing Field Institute, and our kids’ schools (Marin Country Day School and Lick Wilmerding High School).

My previous about page.

5 comments

  1. Pingback: I Owe Some Automattic Folks My Life 4 Sure> I Wish 2 Deeply Thank All Of U Especially the 1st That Became Aware Of My Plight And Took Heroic Action To Help Me In My Epic Battle With An Old Foe « undecided for IntuitiveCollaboration
  2. Pingback: I Owe Some Automattic Folks My Life 4 Sure> I Wish 2 Deeply Thank All Of U Especially the 1st That Became Aware Of My Plight And Took Heroic Action To Help Me In My Epic Battle With An Old Foe « undecided for IntuitiveCollaboration
  3. Pingback: What I Think About the WordPress Community :: JAMES DALMAN
  4. Pingback: Toni Schneider is now the CEO of Automattic | Subharanjan

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