About Toni

Hi: I’m Toni Schneider. I live in San Francisco with my wife Diane, kids Sophie, Ben, and Owen, and dogs Pepper and Rufus. My email is t@toni.org.

Work: I work at True Ventures, a seed stage VC firm that invests in startups like Fitbit, Bandcamp, Puppet, npm, Blue Bottle Coffee, and Renovo Motors. I also work on developing new products for Automattic – the company behind WordPress.com – where I used to be CEO. Prior to Automattic, I was an executive at Yahoo! and before that CEO of an award winning startup called Oddpost that was acquired by Yahoo!. I studied Computer Science at Santa Barbara City College and Stanford University. I started my career as a software engineer at Crystal River Engineering where I helped build digital signal processing systems for NASA Virtual Reality simulators.

Please see my resume for details.

Recent photos from my phone:

Childhood: I was born Dec 19, 1969. I grew up in Meilen and Staefa on beautiful lake Zurich in Switzerland. I had a fun childhood in a neighborhood full of kids and a town full of extended family. After high school, I worked as a radio DJ and served in the Swiss military, then moved to California for college. I follow Swiss news on Tagi, NZZ, and Blick.

School: I studied computer science at Santa Barbara City College and Stanford University. I went to high school in Zurich, Switzerland.

Cars: I’m a car nut. I currently drive a biodiesel Toyota Landcruiser BJ60. I’ve owned too many cars to list, but they include a Caterham Super Seven, a Lancia Fulvia HF, a Ferrari 308 GTB, a Maserati Quattroporte, two Triumph TR3s, two Volvo 544s, an Austin Healey, a BMW M3, a Ford Falcon, an Oldsmobile Cutlass Supreme, an Opel GT, a Ford Festiva, and a beloved Gurgel. My dream garage is hard for me to decide on, but would include a Ferrari 288 GTO, probably a Lamborghini Countach (early model) or a Lancia Stratos, a nice vintage Land Rover or Jeep, and probably an old 911 or a BMW 3.0 CS, oh and possibly an early 60s Aston Martin, and a 1st generation Golf GTI (Euro spec), and… you see the problem. I follow Bring A Trailer, Petrolicious, Motoring Con Brio.

Sports: I played varsity tennis for Santa Barbara City College and enjoy coaching San Francisco Little League baseball. I follow tennis, Giants baseball, and the occasional Formula 1 race. I used to watch a lot of ski races. I follow the Giants on Bleacher Report.

Family tree: Father: Rolf Walter Schneider (1938-1998), Mother: Doris Marie Schneider Hotz (1941-1990), Sister: Isabel McCue (1966), more to come.

Giving back: In addition to supporting the WordPress Foundation through my job, my wife and I support organizations like Human Rights Watch, Youth Art Exchange, the San Francisco Public Library, Level Playing Field Institute, Meritus, and Lick Wilmerding High School.

My previous about page.

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