Behavioral AdSense

I wonder how AdSense effectiveness will change with their addition of behavioral targeting. This part is particularly smart:

And by visiting the new Ads Preferences Manager, users can see what interest categories we think they fall into, or add and remove categories themselves.

The Preferences Manager also allows people to opt out of being behaviorally tracked by Google. Will that be enough to satisfy privacy concerns?

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Toni Schneider

ex-CEO at Automattic. Partner at True Ventures. Advisor at Bandcamp, Handshake, Hatch, Madefire, Renovo Motors, and Showyou.

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