Staying in the game

I’m four months into my interim CEO role at Bluesky, and it’s time for an update. Most importantly, as of today, the interim part of the title is gone. I’m loving the mission and the job, and I’m all in as Bluesky’s official CEO.

This job has been energizing from day one, and the Bluesky team has been a pleasure to work with. Since March, we’ve shipped a slew of new features and products, another 2 million people have joined Bluesky, and close to 200 new apps have launched in the Atmosphere, the open ecosystem of social spaces connected by a single account. All of this tells us that the appetite for social experiences on the internet is vast; far broader than the handful of apps the major platforms offer today. 

Earlier in my career, I was the founding CEO of Automattic, the company behind WordPress.com and WooCommerce. WordPress is to websites what the Atmosphere can be to social. WordPress started with indie bloggers and developers and grew to power 43% of the web, with an ecosystem of thousands of companies generating over $10 billion a year in revenue. Automattic is an important part of that ecosystem, but no single company dominates it. As the Atmosphere grows, Bluesky will similarly be an important company within it, alongside many other thriving businesses.

I took this job because I believe in our mission: to develop and drive large-scale adoption of technologies for open and decentralized public conversation. It’s a privilege to help advance that mission and be part of the larger movement toward an open social web. Every day, more people are joining and creators ranging from writers to professors, politicians and many others are finding highly engaged audiences on our network. 

And the network keeps expanding as more apps launch. Thanks to our standard.site integration, Bluesky users can now read articles, blog posts, and newsletters from across Atmosphere-powered apps like Leaflet, Offprint, and pckt. We will add more ways to highlight and integrate new apps as they launch. A few that recently caught my eye: Skysquare, Gifthood, Roomy, Mu, co/core, and Standard Reader. Those are all from just the last few weeks, a snapshot of the breadth of innovation happening in the Atmosphere.

We’re at the very beginning of this story, with a decade of exciting work ahead to build an open web that reflects the full richness of how people connect, communicate, and build livelihoods together. Up next: the ability to create smaller spaces and more private communities in the Atmosphere, which I believe will unlock the next wave of growth and innovation.

PS: Similar to my time at Automattic, I will remain closely connected to True Ventures as a Venture Partner. I’m grateful to the True team and our LPs for believing that operator and investor roles can be fluid and mutually reinforcing.


Comments

70 responses to “Staying in the game”

  1. Congrats Toni! We’re glad to have you

  2. You folks have a great team member on your team: @joshuajfriedman.com. Have enjoyed his posts even before he joined the actual Bksy team…

    1. Aww, thank you! ❤️

      1. You deserve it. Especially since you’ve been suggesting FOODie stuff in here…

  3. yoo congrats!!

  4. Congrats!! Looking forward to seeing what you get up to!

  5. Drop the “interim”. It’s cleaner.

  6. Good luck, Toni…

    The platform monetization game is a tightrope, over a fiery pit, that’s filled with spikes and glass…..
    But you knew all that when you signed up 😉

  7. Na dann lets go ✌️

  8. Thank you! 👍😊

  9. Keep doing #goodwork!✊🏽

  10. Having been reminded by the piece of your background with WordPress, I hope that you will wish to see action to correct the various missteps in the implementation of the Web frontend for bsky.app.

  11. The best part about bluesky is that I don’t have to worry about who is running the show. So, please, keep doing that.

    1. No, as history vehemently demonstrates, you don’t have to worry about a venture capitalist running a social media enterprise at all.

  12. Good for you—this is good to know. Congratulations!🤜🤛

  13. Congratulations, and thank you so much for the @gifthood.community shoutout. 🚀

  14. It’s gone? Okay, let’s think this through. Where did you last see it?

  15. Congrats! 🙂

  16. They’re lucky to have you, Toni. Congrats! 🙂

  17. Congratulations, Toni!

  18. could it be also there’s no maga here?

    1. Oh they’re here.

  19. Instant follow.

    Keep CEOing!!

  20. Congratulations, looking forward to seeing how everything evolves 🔥

  21. Congrats! 🎉

  22. Congrats!

  23. We need to edit old posts, sir.

    Please.

    Thank you.

    1. Edit posts PERIOD

  24. Congratulations

  25. Congrats, Toni!

  26. Congrats, Toni 👏 Look forward to what’s coming ahead for @bsky.app 🦋

  27. Please iPad app 🙏🏻

  28. Chris van der Loo Avatar
    Chris van der Loo

    Congratulations, Toni. Bluesky is lucky to have you!!

  29. Nice, Toni! Congrats. 🔥💪🏼

  30. […] four months into my interim CEO role at Bluesky, and it’s time for an update,” Schneider wrote on his personal blog. “Most importantly, as of today, the interim part of the title is gone. I’m loving the mission […]

  31. Speak, friend, and enter.

    “Mellon!”

    Connecting realms. 😁👍🏼

  32. 1st order of business: drop all AI your business uses.

  33. Congrats Tony! So excited for you.

  34. Excited for what’s to come with Bluesky and atproto. Congrats Toni!

  35. If you search Spain Belgium today and click under latest, look at all the spam articles there. Blusky is gonna need to get rid of those excessively repetitive spam new org posts of they want to grow and retain users.

  36. Congratulations! You clearly left an impression on a very positive way! 🎉

  37. Happy to see you officially back in the saddle again!

  38. Congrats!

  39. fewer ads would be nice

    1. What are you on about? There’s no ads here

      1. Self promotion. I didn’t subscribe to this.
        “Look at me, I was a knob before and now I’m a bigger knob”

        1. That’s not an advertisement. It’s a self promotion

          1. What Wikipedia says
            “Self-promotion is a form of advertising that focuses on promoting oneself or one’s work to create awareness and interest among a target audience. It is often used to build a personal brand or attract opportunities.”

        2. Also there’s functions built in that you can avoid this. It’s called the “mute account” button

          1. Yes, but how do I mute accounts that I’m not following that get pushed to my feed?

          2. Same as any other account

  40. Congratulations to the newly reconfirmed CEO. I’m proud to be part of the @bsky universe as an account. The first decentralised social network which is able to compete with the centralised social networks, in terms of cyber security and moderation.

  41. Still the App is suboptimal on iPads

  42. Mr.Bluesky sounds good on you! Congrats!

  43. Question.. why is the native bluesky app asking for age verification to continue use? Texas app law is only for downloading apps.

  44. Andy Avatar

    Felicidades 👏

  45. Congratulations!

  46. Gruetzi und Congratulation! 😉 👍
    Bluesky ist das Beste, was mir (und anderen) in den letzten 3 Jahren online passiert ist. Also mach kei seich do 😉🦋

  47. Congrats! 😎🔥

  48. Well done, sir.

  49. Congratulations!!!

  50. Congrats on the updated title, Toni!

    I look forward to continuing to build together!

  51. Okay cool let us DM images ty

  52. […] Announcement  Linux Foundation Bluesky interim CEO Toni Schneider promoted to full-time, permanent CEO […]

  53. Good luck 🍀

  54. Congratulations 🎊 👏

  55. Jake Morrison Avatar
    Jake Morrison

    Congrats, Toni! Excited about what you all are building.

  56. GO Toni GO

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