I’ve been at a conference for the last two days and a topic that’s been coming up a lot is deep linking for mobile apps. Three separate people have mentioned a company called Branch Metrics as someone who is doing interesting things in this area. Deep linking helps app developers who are looking for more ways to get people to discover their apps (among other things). The current ways are cumbersome – I’m probably not the only person who thinks that the little banners that pop up on my mobile web browser, trying to get me to install a new app, are not very effective. Clicking on those links takes too many steps (app store, password, install, app/user signup) and when the app finally runs, it starts without any of the referrer info or original context of where I came from. Seems like an area that’s about to see a lot of change and growth.